in ,

BARRY CALLEBAUT WHOLEFRUIT TESTED BY BLOOMBERG

BARRY CALLEBAUT WHOLEFRUIT TESTED BY BLOOMBERG

Bloomberg has an article where their (lucky) reporter got their hands on some chocolate made with the upcoming wholefruit process pioneered by Barry Callebaut.

For the uninitiated, Wholefruit is a method of processing the pulp of the Cacao fruit and not just the seeds. Apart from being more environmentally friendly – the pulp represents 70% of the overall fruit – the final product is healthier. Barry Callebaut claims chocolate produced using this technique will contain 40% less sugar, and add 90% more fibre and 25% more protein.

And how does it taste? Bloomberg reports that it tastes surprisingly unsurprising! Instead of an overwhelming assault on the senses, it just tastes of good quality chocolate. Not a bad thing, when you consider the objective is not to bring a new taste to the market, but a more environmentally friendly process, and a healthier product.

The company will release the first version of its product, which is a dark chocolate they call ‘Bold’ in the spring. This will go to chocolatiers who will then make the own creations. A milk chocolate called ‘Velvety’ will follow. You can read the full article here.

What do you think?

Written by Nick Baskett

Leave a Reply

Your email address will not be published. Required fields are marked *

BLUE BOTTLE COFFEE TEMPORARILY CLOSES ALL US STORES

BLUE BOTTLE COFFEE TEMPORARILY CLOSES ALL US STORES

ALL COSTA COFFEE SHOPS CLOSE IN UK - MANAGERS PETITION

ALL COSTA COFFEE SHOPS CLOSE IN UK – MANAGERS PETITION