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SIMONELLI AND DITTA ARTIGIANALE OPEN LA SCUOLA DEL CAFFÉ

Simonelli and Ditta Artigianale

Italian roaster Ditta Artigianale and manufacturer Simonelli Group have partnered to launch the La Scuola Del Caffé Coffee School, a training academy with the goal of expanding specialty coffee in Italy.

Simonelli calls the school an educational center and place where people can unify and interpolate themselves in the specialty coffee industry, expanding their knowledge and the culture of high-quality Italian coffee.

” In Simonelli Group, we use technology to push ourselves over the peak of knowledge and look to the future, but this isn’t the only aspiration,” Simonelli Group CEO Fabio Ceccarani said.

” A successful company needs to think of the environment, society, and individuals. The cooperation with the Coffee School is perfectly according to our company mission and with our daily commitment towards technological, environmental, and cultural sustainable growth.”

Ceccarani compared the rise of specialty coffee to that of the Renaissance and Humanism cultural periods of Italy that gradually expanded around the entire country. Like La Scuola Del Caffé, these activities came from Florence.

” This is the great strength and uniqueness of the team-up between Ditta Artigianale and Simonelli Group. The roaster’s profound knowledge and experience about coffee, combined with our scientific and technical expertise, will create the perfect mix for complete educational and enriching courses. Who attends the Coffee School will surely attain a solid foundation with a 360 ° understanding of coffee, extraction technology, and different aspects of research,” he also added.

He said, “For numerous years, the Simonelli Group platform has and will remain to commit itself to be different.”

” Another important aspect that determines this project is the exclusive collaboration with the Coffee Science Foundation of [the Specialty Coffee Association] and our research hub,” Ceccarani stated.

Marco Feliziani, Vice President and Commercial Director of Simonelli Group, called Florence the perfect spot to begin this ambitious project.

” It is a pleasure to return to this beautiful town and offer, after almost 100 years, a new project. Advancement and also study are fundamental values for our identification,” Feliziani said.

The Scuola del Caffè course calendar will be available from June 2020, while classes will start January 2021.

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