The Other Bar is backed by the United Nations Development Programme (UNDP). The aim of the new product is to encourage consumers to help farmers.
Produced from organic Ecuadorian cocoa, it gives consumers the chance to take a bite out of poverty by buying chocolate.
A cocoa tree is planted for every four bars bought, but only when consumers choose to redeem the token printed inside each pack.
Each token can be spent on buying a cocoa tree for an Ecuadorian farmer or used to knock 25p off their next purchase.
Inside every pack is a QR-code token. When scanned it’s equivalent to a quarter of a cocoa tree. So, for every four bars bought, a farmer can grow more, earn more and feed his family thanks to a fairer system.
Carlo Ruiz, head of UNDP Inclusive Economic Development Unit in Ecuador, said “This experiment is a blueprint in how to tackle poverty. It’s a game changer because we can prove to multinationals and governments that there is consumer demand for a fairer way.”
Guido van Staveren, founder of the FairChain Foundation, who conceived the idea and developed the technology behind The Other Bar tokens said, “Most consumers understand that there is a problem with the way business is conducted between multinationals and producers. The little guy gets poor, while the big guy gets rich. The Other Bar proves that a combination of technology and consumer choice can tackle poverty.”
The Fairchain Foundation uses technology to facilitate inclusive business models and shared value chains.
Available in milk or dark chocolate, The Other Bar contains two 50g bars.
This article first appeared in www.coffeeandcocoa.net